Because the economy of the developed world has locked itself into the delusion of infinite growth, we have no option but to demand more. Though the lives of seven billion of us literally depend on more always being available, we are collectively incapable of recognizing that our profligate lifestyle has reached its limits. Yet two billion more people are going to turn up over the next forty years, they too will insist on being fed. But we remain in denial. It is in our short term interests to accept cornucopian economics and political wishful thinking so that we can have a little while longer to reject the reality of overpopulation, resource depletion and climate change. We must face the fact that we have reached the End of More.